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According to Wijman, mobile gaming will account for $77.2 billion in revenue in 2020, an increase of 13.3 percent from 2019. Of the 2.7 billion total gamers projected to play in 2020, 2.6 billion. It’s important to keep in mind that lower rates don’t create demand; they can set the wrong expectations for guests and erode your price integrity. Instead, think of adding value to beat the midweek blues. Here are 11 effective ways to boost your hotel’s mid-week occupancy and revenue: 1. Create and promote special packages.
Drumroll drawings. Tricked-out trucks. Cash tornadoes. Pulling off a successful casino promotion is harder than it may seem. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. (Unless, of course, Break the Bank is your promotion of choice.)

*In order to increase revenue, a bookie needs to focus on their customers, increase advertising and work on cutting costs. Bookmaking may be the second oldest professional, but it too must adapt to.
*It’s the goal we’re all after, from operators to affiliates: What are the most proven ways to increase gaming revenue on your online casino site? With affiliates, that problem can be answered pretty easily: Increase your sign-ups, increase your revenue. The most proven method of driving revenue is, obviously, converting your traffic.
*Open Pricing allows casinos the flexibility to dynamically free-float pricing for all segments by independently pricing every single segment, channel, room type and offer. “Open Pricing allows you price off demand to maximize revenue over high demand and need periods,” Reed says. Loyalty and Revenue Management.

1. Start with planning.
Let’s start with the elephant in the room. It’s definitely more fun to think about what kind of game show briefcase you’ll use in that Deal-eo or No Deal-eo promo, or how the balloons will drop on the new car, but if your casino promotion idea is going to be successful, you need to set the fun aside and first ask yourself this: what, exactly, am I trying to do? Acquire new guests? Reward loyal guests? Increase guest spending? Increase visits? Once you settle on your goals, things get much easier.
A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted promotions can also elbow their way in front of the competition. (See #4.)
One other thing: Do not start with how much you should — or have to — spend. Expense should be planned in line with potential revenue, and you’re not going to know that until you define what you’re trying to achieve.



2. Determine how you’ll measure success.
You’ll need to know what “success” means in order to achieve it. This may sound like a “duh,” but it can get a bit tricky. Be sure to isolate your base business, as sometimes traffic isn’t driven by promotions. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Be sure to define how you’ll measure those in advance.



3. Know thy audience.
In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Because no matter how enticing you may think your promotion is, if your audience hasn’t heard, isn’t interested, or can’t come, you’re in for a flop.
If, for example, drive time is short and your identified target audience isn’t employed full-time, you may be able to bump that 50% slot floor occupancy on a Tuesday. Or, your audience demographics may tell you the smartest day to make the biggest bang for your buck is Friday, even though the slot floor occupancy is already at 60%.



4. Keep your guests close and your competition closer.
The more you know about your competition, the better you can react or — better yet — act proactively. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. And then act.
Say, for example, your competitor has their big monthly giveaway on a Saturday. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer.
Technology makes competitive tactics crazy easy. Let’s say one of your high-spend customers is entering your competitor’s parking lot, headed to their Big Bucks promotion. You can send a real-time text that says, “Get over to our place in the next half hour and get a GUARANTEED 50 big bucks in FREE play.” Presto, guest-o. (Small Red Circle plug — we can help you get here. See #15.)



5. Know when enough is enough.
A promotional calendar that’s filled to the brim with exciting giveaways, gifts, and games will produce more profits than a calendar that has sporadic promotions, right?
Wrong.
A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited. And, if you’re always in promo mode, how can you calculate the bump a particular promotion creates? When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Plus, if you’re not careful, those happy, excited guests become angry, entitled guests who wonder where their free meal is already.
When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. Or the tournament. Or the drawing. You get the point.



6. Brand it.
If your promo name looks and sounds just like your competitor’s promo name, you just might have spent your money giving them business. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice. And the more unmistakably yours, the better.



7. Limit time.
We are predictable, we humans, and we assign greater value to limited-time offers. From an old-fashioned circus barker’s “hurry, hurry, hurry” to today’s social media flash sales, time — or lack thereof — creates buzz. And buzz creates action.
Choosing the right start and end dates can have a big impact. Don’t run the promotion long enough, and your guests won’t have enough time to enter. Run it too long, and it loses its punch. Two to four weeks is usually the sweet spot, but it’s important to experiment with your particular casino audience.



8. Create a sense of mystery.
We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.
Another benefit to using mystery in your promotions? Cost containment. While a guest might not come in if he or she knows, statistically, she’s likely to win a small bit of free play, that same guest may decide to visit if she’s guaranteed a “mystery” prize (that turns out to be that same free play).



9. Use theater.
These days, guests, hosts, staff, they’re all busy. What’s more, they’re bombarded with lots and lots and lots of messages. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.



10. So who’s promoting this promotion?
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. If, on the other hand, staff perceives taking part in the promotion as a chore — or they’re in the dark about the specifics — no amount of promotional ad spend will make up for what happens when your guests walk in the door.
Moral: Promote your promotion. Sell your staff. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.



11. Spread the word wisely.
If you’re encouraging participation in a mass promotion, it makes sense, of course, to buy mass media. If it’s a targeted promotion, though, think outside the box for ways to get your message directly to your target.How To Increase Casino Revenue
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino? State Fair? Local mall? Where are the customers you want to acquire?



12. Check goals against data.
After the promo, it’s time to dig into the data. Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Quickly get to the bottom of what worked and what didn’t, so you can process the whole picture while it’s fresh. If your data analysts are pulling manual reports, and getting your hands on data just isn’t going to happen quickly, it might be time to get some help.



13. Debrief already.
The numbers are one thing, but there’s always more to the story. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Ask what worked and what didn’t. How were the lines? The weather? The logistics? How was the wait for the valet? Get the customer experience story that rounds out the numbers.



14. Present findings in a way that engages your audience.
Think about it. You just thoughtfully intrigued a target audience enough that you created a desired response. You now need to turn around and approach your managers, board, or tribal leadership the same way.
We’re guessing you have a small window of time in a room full of busy, sometimes impatient people. So get to what they care about right away: high level findings, recommendations, and an action plan. Keep it short and on-point. Create summary slides. And be prepared for those questions you know are coming.



15. Get help if you need it.
If your data analyst is pulling manual reports, and you’re not getting information for weeks, you can’t possibly gather great insight and react to that promotion in a timely or effective way. And if you have to analyze mail, email, and mobile communications separately, you’re probably sinking fast. How can you check goals against data across platforms, factor in guest experience, and recalibrate when you’re already well on your way with another promotion?
You can say goodbye to the slow going and heavy lifting — without a big cha-ching out of your bottom line — with database marketing software that does the work for you. We happen to know just the one. It’s a database marketing software suite designed for casino marketers, by casino marketers, and it’s called RECON. This little genius projects your profit margin before your promotion even runs. RECON mines, schedules, and replicates across mail, email, and mobile. It’s easy so you save lots of time. And it’s affordable because you’ll be able to create and streamline more and more cost-effective programs. If you’d like more info about RECON, our proprietary database marketing software, click here or call Angel Suarez at 612-875-7131.
Weekly Calendar With Time Slots. A weekly calendar with time slots is a template that comes dated with time slots ranging from 9 am to 5pm and so on. These are also customizable and the time slots can vary based on your work timings. You can use this as a professional calendar for registering appointments, seminars and other events. By making a calendar only for blog post automation, then you may produce a whole social networking content calendar. Printable calendar with time slots. Weekly Calendars With Time Slots Printable Weekly Calendar With 15 – 7850 Printable Daily Calendar With Time Slots 2018 Holidays Calendar – 7846. Some calendars are completely editable. Download Free Printable Weekly Calendar with Time Slots June 10, 2020 by yotan Leave a Comment In this pages we are upload weekly planner templates with times slots so if you want to manage your daily work without ant tension then these type of template will help you. Weekly Calendar with Time Slots Template. Actually, when we use a weekly calendar with time slots, we are required to put a certain activity in the slots themselves. It really helps us to know when the exact time to begin and end the tasks or the activities. However, we need to know what a time slot means in the beginning.
It’s the million dollar question every bar owner asks: How can I increase beverage sales? The answer doesn’t take luck – or magic – just a few calculations, upselling strategies, and smart promotions. Use these 7 steps to increase beverage sales within just one week.Step 1: Run the Beverage Cost Formula on Monday
When setting out to increase beverage sales, the first step is to run the beverage cost formula – also known as pour cost. This formula reveals the percentage of your total beverage sales that are being spent on the actual drink ingredients each week (cost of goods sold or COGs).
Think of it like this: pour cost is what you pay your distributors for the products you serve. Once you find your pour cost, you can also determine your gross profit.
Your ultimate goal is to lower your pour cost, so you can increase your profitability on beverage sales.The Basic Pour Cost Calculation
Cost of Goods Sold (COGS) / Total Sales = Pour Cost
A lower pour cost is always better. For example, if your bar’s annual total beverage sales were $700,000 – and you purchased and used $200,000 of inventory – your pour cost percentage would be 28%. Your gross profits were $500,000.
If you use strategies in Step 2 to lower your pour cost to 20%, that means an extra $60,000 in gross profits for you. See why running this calculation is the key to increase beverage sales…and your profitability?What is a “Good” Pour Cost Percentage to Aim For?
A bar management software company, BevSpot, analyzed the average pour cost across thousands of bars. BevSpot determined the industry average pour cost for bars is 18-24%. Broken down further, BevSpot found:
*28% media pour cost for wine
*24% median pour cost for beer
*15% median pour cost for spirits
4 fotos 1 palabra fichas de poker gratis. As you tackle ways to increase beverage sales, pay equal attention to keeping your pour cost in line with these averages.Step 2: Reduce Your Beverage Costs on Tuesday
Remember, this is your mantra: To increase beverage sales, I must decrease beverage costs!
Unfortunately, most bar owners simply focus on boosting beverage sales through marketing. But if you’re losing thousands each week because your beverage costs are too high…what’s the point? Get control of your beverage costs first. Here’s how:1) Go Local
Not only is this a priority for customers, 41% of whom seek out bars and restaurants with locally sourced products according to Mintel Research, it can save on pour cost. Team up with a local brewery. Or, source in-season fruit for your drinks from a local farmer. Distributors bury shipping costs into their food and beverage sales – passing them on to you.2) Talk to Your Distributor
To reduce beverage costs, and increase beverage sales, your distributor can also be your best friend. Ask about new brands. Many emerging wine, beer, and liquor brands offer lower “promotional pricing” to get their product in more bars. Plus, customers will enjoy tasting new beverages.3) Stick to the Recipe
Each drink should have a recipe and guidelines for bartenders. Every month, review those recipes with your staff. Of course, bartenders can whip up a gin and tonic – but are they adding an extra half ounce of gin? That could be costing you.Step 3: Increase Your Margin on Wednesday
As you work to increase beverage sales, pour cost comes into play again. Now, you’ll use it to strategically price your drink menu for a healthier profit margin. That way, you’ll get a higher percentage of profit from your beverage sales. Here’s the formula in action as applied to a gin and tonic:
COGs per Drink / Pour Cost = Menu Price1) Determine the COGs for Each Drink
Outline the costs for every individual ingredient involved in beverage sales of your gin and tonic – including the straw and the lemon (or lime!) wedge. To find out the cost of goods sold (COGs) for the gin, divide the cost you pay for each bottle by the ounces you use in each gin and tonic. Do the same for the tonic water.
COGs for the gin and tonic = $1.452) Use an Aggressive Pour Cost
Get aggressive here. Don’t apply your bar’s pour cost – go a few percentage points lower. For example, if your pour cost for spirits is 22%, go lower by a few percentages to add in profits to your beverage sales.
Pour Cost = 20% or .23) Run the Formula
Gin and Tonic COGs $1.45 / Pour Cost .2 = $7.25
You should price your gin and tonic at $7.25.
Your profit margin on beverage sales of gin and tonics would be 80% or $5.80. If you had used your own pour cost to price the gin and tonic, it would only be 78% or $5.65. Those cents add up! If you sell 8,000 gin and tonics a year for an extra 15 cents each, that’s $1,200 more in profit from your beverage sales.The Golden Book of
Upselling Secrets
The ultimate guide for owners & managers.Step 4: Upsell on Your Menu on Thursday
The next step in your quest to increase beverage sales is to put your “silent seller” to work. That’s your menu. Use these research-backed strategies to boost beverage sales:Ways To Increase Casino Revenues1) Remove Zeroes and Dollar Signs
If you have a $8.00 Manhattan on your menu, you’re doing it wrong. No, the price is just fine – it’s how you show it. A study by Cornell University Center for Hospitality found that guests ordered more of an item when the zeroes and the dollar signs were removed. Why? Because double zeroes suggest expense (an $800 Manhattan? Nope). And dollar signs or the word “dollar” reminds guests they’re spending money. To lift beverage sales, use one of these formats on your menu:
*Manhattan 8-
*Manhattan 8.
*Man

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